The challenge
A rotating catalogue defeats search-first design.
Shoppers cannot search for something they cannot name, so they browse — and browsing collapses when category structure stops matching how people think.
Opportunity
Structure from the shopper's language
Categories built from how people describe products, not how inventory is organised.
The solution
A grid tuned for scanning.
Consistent imagery, price and key attributes visible without interaction, and filters that visibly narrow.
Design decision
Shopper-language categories
Not inventory categories.
The structure follows the words customers use, which is what makes browsing navigable.
Design decision
A grid you can scan
Everything decision-relevant is visible.
Price and key attributes sit in the card rather than behind a hover, so comparison happens in the grid.
Outcome
Browsing supported as the primary mode.
Rather than treated as a fallback from search.