The challenge
Assessment flows have brutal drop-off.
Every question is an opportunity to leave, and a generic results screen makes the whole exercise feel like lead capture.
Opportunity
Deliver value before asking for anything
If the result says something specific, the exchange feels fair.
The solution
One decision per screen, with the end always visible.
And a result designed to actually say something.
Design decision
Visible progress
Finishing always looks close.
Progress is explicit at every step, which is what carries people through the middle of a flow.
Design decision
A specific result
Value lands before anything is asked.
The output is tailored enough to be worth the time spent, which is what makes the following ask reasonable.
Outcome
A flow that holds attention to the end.
Because finishing is visibly close and the payoff is specific.